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The American Dream, and the Italians dream

Yes We Can - The success of slogans

Youth Movement are in with Obama

I do not know if it was just Barack Obama to have it designed. It 's more likely to have been his huge staff.
But whoever it was go down in history: " Yes, we can is Perhaps the slogan stronger, more powerful and collective, like just maybe the "Think small" Bill Bernbach and "Hasta la victoria siempre" Commander Che Guevara.

But what is the secret behind the huge success of these three words? First
number. Just three words, a sentence clear, short, simple, perhaps with too many words for a slogan. Three words powerful and versatile at the same time, words of very common use yet powerful and deep.

Yes is the first word. It is perhaps the most significant word around the slogan, exudes a powerful sense of optimism that should be the basis and starting point of any change.
Obama wants to change America and the world, but you need to do the optimism of the people, the hope of a better future, and trust. An important feature is the comma after the word "Yes". It marks
, syntactically speaking, a pause, and it becomes essential to understand the significance of the slogan, after pronouncing the word "yes", ie after making it clear that the optimism is the starting point, the break marks a of reflection, a time when everyone must look inside himself and see if you have this positive feeling.

We is the key word. Its location is not random, but draws explicitly its deepest meaning.
"We" in fact means we and the community at large, the entire unit of body and mind of America. Its location is not random, I said, because "entering" the first word in the second. And 'this is its meaning: the people must be united in order to make a change, no one can change the world alone, nor I, nor you, nor him, but U.S. . Optimism is therefore the starting point, but it is the unity of purpose and effort that can make the change.

Can is the verb and the final word and thus the more intense and powerful word of the whole sentence.
It is a modal auxiliary verb that has two meanings: to do and know-how.
In both meanings, "can" does not want to give it a try, but a tenacious and determined to get to the bottom, to be able to just because you can do , or to change the world because it is capable of change the world. Americans can change America and know how to change America.

"Yes We Can" is a message loud and intense, that speaks straight to the hearts of people.
Change is possible, but it starts from the optimism and takes flight with the cooperation.